Clover Lewell Perkins, US1436818A

Publication.

On November 28, 1922, Clover Lewell Perkins of Highland Park, Illinois, patented an innovative newspaper design that reduced printing costs for classified advertisements. Her system separated classified ads into a smaller supplement distributed only to readers who requested it, using matching coupons to link the main paper and the supplement for accurate distribution and accounting.

Date of Application: 23 March 1921

Date of Issuance: 28 November 1922

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